At Ulta Beauty, we believe beauty should help us realize our possibilities, not diminish them. Yet, the category is rife with messages and imagery that make people feel excluded from the definition and conversation around beauty. So, as part of Ulta Beauty’s 2022 campaign, we launched a visual podcast called "The Beauty Of..." to spark conversations that widen the perspective of beauty, examining topics in the spaces of diversity, inclusion, physical and mental well-being.
THE CASE STUDY
THE SOCIAL TEASERS
PODCAST EPISODES & MANY MORE
EDC: Kathleen O'Brien
Copywriter: Wallis Perry
Art Director: Jamar Callender
Agency: McCann