Background: Produce content to support the "Cybersecurity" white paper for the "To Qualify" ,
"Above Funnel" and "In Funnel" stages of lead Nurture.
Target : CFOs and Risk Managers who are suspects and current prospects for FM Global
Objective: Create engaging video content on social platform for target to grow the number of qualified contacts who enter flow through the nurture program until they're ready for sales. Cyberattack are real and we want to sure business are protected with cybersecurity.
Difference campaign animation
Companies need to be aware what Resilience is before a natural disasters strikes. I made some infographic animations to tell the story with stats about natural disasters demolishing a company. they can prevent that by joining FM Global.
ECD: Michael Paterson
Senior Copywriter: Erica Donovaro
Junior Art Director : Jamar Callender
Junior Copywriter: Kelly Stohr
Senior Graphic designer: Adolfo Martinez
Producer: Sophie Turk
Strategy: Pam Downey